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Your authority is intact. Your execution isn’t. Fix the gap.
A 45-minute executive reset. Private. One-on-one. For leaders who know what to do and want to move faster.
Start the Executive Power Reset — $99
I work with high performers when execution slows under pressure
I’m Richard Frierson - the person you talk to when you can’t talk to your board, your team, or your spouse about feeling like you’re at the edge and you don’t know why.
I help leaders fix the internal fracture that strategy can’t touch.
Most support at your level falls into two buckets: soft therapy or hard consulting. One helps you talk. The other helps you plan. Neither fixes the signal noise that’s slowing you down.
I’ve diagnosed the operating systems of directors, VPs, and founders who looked untouchable on paper but were bleeding bandwidth in private. At your level, pressure doesn’t show up as panic. It shows up as hesitation, silence, and decisions that keep getting pushed.
The Hidden Cost of Interference
At your level, execution doesn’t break because of skill or effort.
It breaks because pressure starts to bend decisions.
You’re still capable.
You’re still respected.
But you know something’s off.
You see the move.
You just don’t make it cleanly.
The gap isn’t knowledge.
It’s the interference that shows up under pressure. It looks like:
  The Decision Drag
  Decisions that used to take minutes now take daysÂ
  The Second-Guessing
Revisiting decisions you’ve already made—and creating rework for your team.
Constant Internal Pressure
Hitting your numbers while carrying more weight than anyone sees.
The Executive Power Reset exists to close that gap, fast.
How It Works
Data First. Correction Second.
I respect your time. That’s why we use a pre-session Interference Diagnostic.
 1. The Diagnostic
  Before we get on Zoom, you complete a targeted diagnostic. This cuts 20 minutes of "context gathering" out of the call.
  2. The Analysis
 I review your information before we meet to pinpoint exactly where execution is slowing down.
  3. The Reset
  We spend the full 45 minutes on correction, not background story.
The Protocol
What Happens in 45 Minutes -Â Focused. Private. Direct.
We don’t spend time “getting to know you.” Your pre-call diagnostic handles that.
The entire session is spent correcting what’s slowing execution
Why is this $99?
$99 isn’t the value of the session.
It’s there to make sure you actually show up ready to work.
What You Leave With
Immediate Action
I don't give generic business advice. I clear the fog so your best decision becomes obvious.
You leave with:
  1. The Directive
 The specific action you already know you need to take confirmed, scheduled, and locked to a deadline.
  2. The Summary
 A short written breakdown of what’s been slowing you down and why
  3. The Momentum
  A clean return to decisive action—without second-guessing or stall.
Confidentiality
No Recordings
Live sessions are never recorded.
A written diagnostic summary may be retained for continuity if you continue.
Confidentiality
All sessions are covered by a mandatory NDA
Total Discretion
No testimonials requested. No case studies. Your privacy is absolute.
FAQ
Is this coaching or therapy?
Do I need to prepare anything?
Can I reschedule?
What if I don't feel "broken"?
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Refund Policy
The "No-Risk" Standard You may request a full refund any time before your scheduled Reset begins.
Once your Reset has begun, all sales are final. I charge for the time and the truth.
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