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The Stakes Increased. You're Still On Autopilot.
When pressure rises, you revert. Decisions slow. Revenue stalls.Â
One private session. Immediate execution correction.
Enter the Reset
I work with founders and senior leaders when decisions start taking longer than they should.
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I’m Richard Frierson.
I work with senior leaders when strategy is clear — but results aren’t moving.
I identify the exact behavior that’s slowing execution — delays, second-guessing, and unnecessary re-discussion.
Most support at this level goes one of two ways.
Therapy talks about feelings.
Consulting talks about plans.
Neither fixes how you actually make decisions when it’s time.
I work with leaders who are respected — but know they’re slower than they used to be.
The Hidden Cost of Interference
At your level, performance doesn’t slow because you forgot how to lead.
It slows because pressure makes you second-guess.
You’re still capable.
You’re still respected.
But you know you’re not moving the way you used to.
You know what needs to happen.
You just don’t pull the trigger immediately.
It’s not a knowledge problem.
It’s what happens to your decision-making when pressure rises.Â
The Executive Power Reset exists to close that gap, fast.
How The Reset Works
Data First. Correction Second.
We begin with a pre-session Interference Diagnostic to isolate where pressure is distorting decision flow.
The diagnostic handles context in advance. The session itself is reserved for correcting what’s slowing execution.
After The Reset
Immediate Action
You enter the next conversation with the decision already clear.
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Judgment is sharper
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Action is no longer debated
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Authority remains calm under pressure
Confidentiality
Sessions Are Not Recorded    Â
A brief diagnostic summary is retained only to preserve continuity if further work is requested.
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Confidentiality
All sessions are covered by a mandatory NDA
Total Discretion
No testimonials are requested.
No case studies are created.
This work remains private by design.
FAQ
Is this coaching or therapy?
What happens after the session?
Who is this for?
What if I’m not sure this is the issue?
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Refund Policy
Sessions are non-refundable once scheduled.
If you’re unable to attend, the session may be rescheduled with advance notice.
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Stop the stall. Make the decision.
You already have enough information to decide.
If this is relevant, schedule the session.
If it isn’t, close the page and move on.