"I help growth-minded leaders shift how they operate—so they move with instinct and make results inevitable."
You’ve checked every box. Optimized the habits. Put in the work.
But something’s still off — and deep down, you know it’s not your work ethic.
What’s missing is the shift that lets you execute in line with your vision.
Many CEOs are bleeding revenue because their identity hasn’t scaled with the business. This 60-minute Executive Identity Consult shows you where friction is hiding—and how much it’s costing you.
What Richard Delivers
Richard Frierson is the architect behind the Executive Identity Consult, a proven framework designed to help elite leaders operate at the level their vision demands.
Social Proof
“I’ve spent $50K+ on coaches. Richard’s diagnostic revealed more in 30 minutes than all of them combined.”
Marcus T. (Tech CEO)
“I didn’t realize I was scaling with the wrong identity. His reset flipped everything. I lead with zero friction now.”
Diana S. (Real Estate Fund Partner)
“I expected woo-woo. What I got was precision, power, and permanent clarity. Richard is the identity surgeon for leaders.”
Terrence B. (Creative Director)
About Richard Frierson
Richard Frierson is a trusted business growth strategist known for helping high-performers shift into default alignment with clarity, speed, and execution. From platinum records to multimillion-dollar exits, he’s guided leaders to shed outdated identities and operate from the version of themselves built to scale further, move faster, and lead without resistance. His Executive Identity Consult is trusted by 9-figure founders, creative leaders, and impact-driven entrepreneurs ready to evolve beyond momentum and into mastery.
Personal Note from Rich
"I built it all—status, exits, accolades—but there was still pressure I couldn’t shake. I discovered the root wasn’t in what I did, but who I believed I was. That belief system had to die. Now, I help others collapse the time between who they are and who they’re called to become."